Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) and 21 participants representing 13 companies are taking part in the World Travel Market (WTM) Africa from 3-5 April 2023 at Cape Town, South Africa, informs MMPRC.

MMPRC stated that, by taking part in WTM Africa will help them strengthen the Maldives brand presence in the South African market, and connect with the travel trade, and offer information on the latest updates from the Maldives tourism industry.

With over 6,000 travel industry professionals, WTM Africa is Africa’s leading and only business to business (B2B) exhibition for inbound and outbound African travel and tourism markets. WTM Africa was launched in 2014 under the Africa Travel Week umbrella to bring the benefits and opportunities of our global industry expertise to travel professionals in this region. Corporate travel decision makers, potential investors, tour operators and travel agents with VIP clients, and other travel trade industry professionals take part in the fair.

Visit Maldives, along with our industry partners, are showcasing the products, experiences, and segments of Maldivian tourism in the exhibition. MMRC stated that the event gives industry partners the opportunity to connect with the South African market and develop business relations that can help strengthen the tie between Africa and the Maldives.

South Africa is a promising market for the Maldives as it shows consistent growth over the years and South African travellers express strong interest towards the Maldives as a holiday destination. The Maldives has welcomed 1,917 arrivals from the South African market by 25th March 2023.